No one really wants to spend an excessive amount of their precious time labouring over domestic chores, the appliances we use in our homes have to be up to the challenge of handling the daily tasks time and again.
With this in mind the appliances we sell most of are those which effectively perform with unshakeable reliability, and easily programmable functions. Touch controls and "Set programmes" which can be tailored to suit the customer are the most asked after specifications when it comes to discussing Ease-of-use.
A recent survey found that consumers are demanding simpler lives, with 84% of those surveyed saying they want “greater simplicity” and more ways to free up their time.
The survey also found that 64% “crave domestic appliances to help make cooking more enjoyable”, while 50% want their cooking appliance to help guarantee better results. A fifth said they would like household appliances that could “proactively guide them” to good results.
“Consumers are taking positive steps to make more time for those things that matter most to them,” “From the research, we are seeing an emerging trend of consumers who are actively seeking innovative ways to minimise the workload of domestic activity.”
Take this simple test....
- Does your appliance give you flexibility within the programmes or functions you perform most?
- Can you easily explain to others how to use your appliance?
- Do you feel "In Control" of your appliance ? ( or does it have a mind-of-it's-own)
- Can you easily navigate around the Function Menu or Dial to select the desired programme ?
If the answer to any of these questions is NO then you might be surprised by the amount of time you gain just by the improvements in usability of your next appliance purchase.
Pop into our showrooms to view the array of innovative products on display, chat to our friendly and knowledgeable staff. We hope to be able to help you feel more informed and assist you in your purchase, after all.....
Machines are supposed to make life easier !!!